Learning Hub - Creative Supply

Do alpine hotels have a future? (EN)

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the sixth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss how alpine hotels […]

Brand Story Canvas

What is on now, what is next

3 growth hacking techniques any hotel can use (EN)

Building Brands: Trends and Challenges in Real Estate Branding (EN)

Successful Brand Stories: On Running (EN)

Do alpine hotels have a future? (EN)

3 Ways To Boost Your Employer Branding (EN)

Hotel Concept Handbook (EN)

Bringing emotion to B2B communication (EN)

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Handbooks to manage and grow your brand

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Hotel Concept Framework (EN)

The Brand Story Canvas (EN)

Books we love

Empires of the mind by Denis Waitley (EN)

Branding Pays Karen Kang (EN)

Positioning Al Ries & Jack Trout (EN)

Tribes Seth Godin (EN)

Courses from our team (EN)

HEC Paris Executive MBA

Designing Hotel and Restaurant Concepts

MSc in Hospitality Management (IMHI)

EPFL EMBA

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How to Brand Anything (EN)

How to Create Your Own Brand Story (EN)

Brand Storytelling Handbook (EN)

Youri Sawerschel speaking about Hotel Branding (EN)

Comment améliorer votre enregistrement à l’hôtel (FR)

Comment choisir un nom pour votre hôtel (FR)

Comment réussir le zonage d’un hôtel (FR)

Le meilleur équipement pour les chambres d’hôtel (FR)

Le meilleur équipement pour les chambres d’hôtel (FR)

Les espaces de travail de l’hôtel: trois points à retenir (FR)

Réinventer l’hôtel typique du centre-ville (FR)

Comment assurer le succès du co-branding (FR)

Comment positionner un hôtel sur les médias sociaux (FR)

Trois idées pour réorganiser le petit déjeuner de l’hôtel (FR)

Trois façons de positionner un hôtel-boutique (FR)

Comment choisir la salle de sport idéale pour chaque hôtel (FR)

Pourquoi les hôteliers devraient éviter un hôtel à thème (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment améliorer votre check-in à l’hôtel (FR)

Part 3: No Cause, No Brand Community (EN) – Youri Sawerschel for EPFL EMBA

Part 2: The Importance of Brand Anchoring (EN) – Youri Sawerschel for EPFL EMBA

Part 1: A Unique Idea is not Enough (EN) – Branding makes the Difference Youri Sawerschel for EPFL EMBA

Youri Sawerschel is sharing his branding insights @Tesla store Zurich (EN)

What is the definition of the lifestyle concept in branding? (EN) – YHS 2018

How important are digital tools for customer interaction in hospitality? (EN) – YHS 2018

How to lift the hotel brand’s concept to the next level? (EN) – YHS 2018

Are there simply too many new hotel brands? (EN) – YHS 2018

What happens when Amazon decides to open its own hotels? (EN) – YHS 2018

How critical are millennials for hospitality brands? (EN) – YHS 2018

What brand outside hospitality industry stands out to you? (EN) – YHS 2018

Panel discussion (EN) – 9th Young Hoteliers Summit 2018 #YHS

THE THIEF HOTEL: New Benchmark For Luxury Hotels? (EN)

A week in the life of a brand consultant | Creative Supply at work

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The secret to creating a winning hospitality concept (EN)

Do alpine hotels have a future? (EN)

How to Brand Anything (EN)

How to Create Your Own Brand Story (EN)

Brand Storytelling Handbook (EN)