Learning Hub - Creative Supply

Top 5 hotel website mistakes (EN)

No matter what kind of hotel you open, you need a website that showcases your personality as a hotel and a company. A website that allows you to stand out amongst a sea of competitors and, most importantly, drive sales. After successfully winning over banks and investors, navigating planning permissions, repositioning your property, meticulously fine-tuning […]

Hospitality Concept Handbook

What is on now, what is next

Bringing emotion to B2B communication (EN)

Do alpine hotels have a future? (EN)

The secret to creating a winning hospitality concept (EN)

6 principles for mastering the customer experience on your website (EN)

Space or service: What is happening to offices in the post-pandemic era (EN)

Hotel Concept Handbook (EN)

Bringing emotion to B2B communication (EN)

360 degree experiences. 365 days a year.

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Handbooks to manage and grow your brand

Tools and models to get ahead

Hotel Concept Framework (EN)

The Brand Story Canvas (EN)

Books we love

Empires of the mind by Denis Waitley (EN)

Branding Pays Karen Kang (EN)

Positioning Al Ries & Jack Trout (EN)

Tribes Seth Godin (EN)

Courses from our team (EN)

HEC Paris Executive MBA

Designing Hotel and Restaurant Concepts

MSc in Hospitality Management (IMHI)

EPFL EMBA

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How to create a hotel concept?

How to Brand Anything (EN)

How to Create Your Own Brand Story (EN)

Brand Storytelling Handbook (EN)

Youri Sawerschel speaking about Hotel Branding (EN)

Comment améliorer votre enregistrement à l’hôtel (FR)

Comment choisir un nom pour votre hôtel (FR)

Comment réussir le zonage d’un hôtel (FR)

Le meilleur équipement pour les chambres d’hôtel (FR)

Le meilleur équipement pour les chambres d’hôtel (FR)

Les espaces de travail de l’hôtel: trois points à retenir (FR)

Réinventer l’hôtel typique du centre-ville (FR)

Comment assurer le succès du co-branding (FR)

Comment positionner un hôtel sur les médias sociaux (FR)

Trois idées pour réorganiser le petit déjeuner de l’hôtel (FR)

Trois façons de positionner un hôtel-boutique (FR)

Comment choisir la salle de sport idéale pour chaque hôtel (FR)

Pourquoi les hôteliers devraient éviter un hôtel à thème (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment exploiter le potentiel d’un bar d’hôtel (FR)

Comment améliorer votre check-in à l’hôtel (FR)

Part 3: No Cause, No Brand Community (EN) – Youri Sawerschel for EPFL EMBA

Part 2: The Importance of Brand Anchoring (EN) – Youri Sawerschel for EPFL EMBA

Part 1: A Unique Idea is not Enough (EN) – Branding makes the Difference Youri Sawerschel for EPFL EMBA

Youri Sawerschel is sharing his branding insights @Tesla store Zurich (EN)

What is the definition of the lifestyle concept in branding? (EN) – YHS 2018

How important are digital tools for customer interaction in hospitality? (EN) – YHS 2018

How to lift the hotel brand’s concept to the next level? (EN) – YHS 2018

Are there simply too many new hotel brands? (EN) – YHS 2018

What happens when Amazon decides to open its own hotels? (EN) – YHS 2018

How critical are millennials for hospitality brands? (EN) – YHS 2018

What brand outside hospitality industry stands out to you? (EN) – YHS 2018

Panel discussion (EN) – 9th Young Hoteliers Summit 2018 #YHS

THE THIEF HOTEL: New Benchmark For Luxury Hotels? (EN)

A week in the life of a brand consultant | Creative Supply at work

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The Hospitality Concept Handbook

The Hospitality Concept Blueprint

How to create a hotel concept?

Top 5 hotel website mistakes (EN)

6 principles for mastering the customer experience on your website (EN)