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Do alpine hotels have a future? (EN)

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the sixth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss how alpine hotels can respond to the challenges of the climate crisis, appeal to younger demographics and be as authentic as possible.

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