How to build a powerful brand story that sparks interest, arouses emotions and gives your organisation a competitive advantage? What are the “tricks” to get it right all the time?
Dive deep into the narratives of the world’s most interesting brands, and learn how to perfect your own brand story using our celebrated Brand Story Canvas.
The “Brand Storytelling Handbook” reflects Creative Supply’s experience of working with over 100 brands to create impactful and lasting brand stories. It is a must-read for brand owners, marketing professionals, and anyone interested in learning more about the origins, science and applications of storytelling. The handbook also features our Brand Story Canvas, a proprietary model for building brand stories that is taught at some of Europe’s leading business schools, including ESSEC, EPFL, and the Ecole hôtelière de Lausanne (EHL).
Here are some highlights from the handbook:
- Insights on the importance of brand storytelling, featuring examples from some of the world’s most successful brands.
- An in-depth presentation of the Brand Story Canvas, an essential tool for storytelling that highlights the 7 segments of a successful brand story.
- Links to actual Creative Supply storytelling projects.
- Key learnings and recommendations from the Creative Supply team.