360 degree experiences. 365 days a year.

Creative Supply combines strategy, creativity and industry expertise to help you devise your own unique hotel concept. Creative Supply has signed projects for hotel companies such as Vienna House, ZFV,  Airelles, Kempinski, the Terrass” Hôtel, French Theory and Le Grand Quartier.

The benefits of a well-crafted hotel concept

From space management to communication channels and service offerings, a hotel concept consolidates each and every aspect of the hotel experience into a coherent whole, centred around a unique story. A great hotel concept offers many advantages:

  • Standing out – An establishment with a strong concept stands out more easily, and can even deter copiers with its well-integrated offering.
  • Attractiveness – A hotel concept naturally attracts clients, media and partners through well-defined storytelling.
  • Coherence – A hotel concept ensures overall coherence in the customer experience, from room equipment through to staff uniform design.
  • Alignment – The hotel concept is the golden thread that helps all project stakeholders work in the same direction.
  • Sustainability – A hotel concept is designed to evolve over time, without losing sight of its origins.

A 360 degree customer experience

At the project’s end, efforts invested in creating a hotel concept culminate into a reference document detailing the strategic and operational aspects of your concept.

The components of a hotel concept


ComponentsDescription
StoryThe core concept that defines the hotel’s role and aspirations.
SpaceSpatial mapping of the hotel, including zoning, customer flows and interior design.
ServicesFacilities and services offered to guests before, during and after their stay.
PeopleAll hotel stakeholders, from the owner to the staff and customers.
IdentityAll the graphical, verbal and sensory signifiers associated with the hotel.
ContentMedia and objects developed by the hotel to entertain or educate its clientele.
ChannelsAll points of contact, both physical and digital, between the hotel and its customers.

A proven methodology, taught in schools

A multitude of factors must be considered when developing a hotel concept, including legal and architectural constraints, market conditions, the situation with competition, (ever-changing) customer expectations and the goals and aspirations of the hotel’s owners/managers. To rise up to the challenge, Creative Supply uses a unique method incorporating the commercial, operational and marketing aspects of a hotel. Our method is in fact taught at Ecole hôtelière de Lausanne and the ESSEC Business School in Paris.

The hotel concept development process

01
Exploration
02
B2C Storytelling
03
Operational Concept
04
Identity
Information gathering, historical research and interviewsDevelopment of two different directions for the storyWorkshop on customer experienceCreation of a visual identity that brings the concept to life
2-3 weeks2 weeks2-3 weeks4-5 weeks

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