The Hospitality Concept Blueprint is our latest strategic and conceptual tool taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris.
It breaks down the 8 fundamental building blocks behind any successful hospitality concept, namely Storytelling, Space Design, Customer Offering, Brand Identity, Team & Culture, Community Activation, Communication Channels and Partner Ecosystem.
- Ensure global coherence in the development of your hospitality concept.
- Get an immediate bird view of your hotel, restaurant, office or space concept.
- Generate creative ideas for every aspect of your operation, from customer service to communication channels.
- Quickly assess your concept’s overall coherence and identify missing elements or shortcomings.
- Compare different hospitality concepts as part of a benchmark study.
Who is it for
- Hospitality executives
- Property owners and real estate developers
- Retail executives
- Business and hospitality students