Industry
Institutions & Business Services
Location
Zurich/Switzerland
Client’s mission
Modernise the Schweizer Kader Organisation (SKO), Switzerland's largest professional association with over 10,000 members.
Creative Supply challenge
Appeal to a new generation of leaders ensuring relevance across Switzerland's linguistic regions.
Strategic direction
Reposition SKO as "Swiss Leaders," a community dedicated to purposeful professional and personal development.
Creative direction
A modern identity with a new logo inspired by the Swiss flag, using Swiss red, blue and neutral tones for a timeless look.
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