In this conversation, Youri Sawerschel, Founder of Creative Supply, and Christian Walter, Global CEO of PKF hospitality group, discuss the intricacies of hotel development, touching on common mistakes, the role of AI, the relevance of star ratings, sustainability, guest-centric design, and the evolving definition of luxury.

They explore the importance of branding and the challenges of soft brands versus traditional ones, as well as the critical role of operators in executing hotel concepts.

The discussion concludes with insights into the future of hospitality and the need for more engaged ownership in hotel operations.

Interested in Developing Your Hotel Brand with Us?

At Creative Supply, we partner with real estate owners, hotel groups and independent hoteliers to craft standout brands and experiences that make a real impact and drive lasting growth.

👉 Contact us to discuss how we can help you build a brand people remember.