TEDx: How to Brand Anything
The way we value things depends on how we perceive them. But can we actually change perception?

Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.
Interested in Bringing Your Brand Vision to Life with Youri?
At Creative Supply, we partner with companies across industries to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.
TEDx: How to Brand Anything

TEDx: How to Brand Anything
The way we value things depends on how we perceive them. But can we actually change perception?
Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.
Interested in Bringing Your Brand Vision to Life with Youri?
At Creative Supply, we partner with companies across industries to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.
DownloadTEDx: How to Brand Anything
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Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.
Interested in Bringing Your Brand Vision to Life with Youri?
At Creative Supply, we partner with companies across industries to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.