The Brand Experience Blueprint
The most comprehensive tool for developing your brand experience from the ground up.

Developed by Creative Supply's branding and experience design experts, the Brand Experience Blueprint is a strategic tool taught at world-class institutions such as EHL Hospitality Business School, ESSEC Paris, and HEC Paris.
Designed for executives, entrepreneurs, and brand leaders, it outlines the 8 core building blocks behind every successful brand experience.
Whether you work in hospitality, education, technology, retail, or B2B services, the framework provides a clear path to connect your brand strategy with the reality of customer experience.
Key Benefits of Using the Brand Experience Blueprint
- Lead all your customer touchpoints and experience design initiatives with a clear, unified strategy
- Spark creative experience design ideas for every aspect of your business, from customer service to digital platforms
- Map your brand’s strengths and identify gaps in customer engagement to prioritise improvements effectively
- Scale your brand experience intelligently to maximise ROI on your experience design investments
- Build coherence across departments, from marketing and design to operations and customer service, for a truly unified brand experience.
The Brand Experience Blueprint

A strategic framework from Creative Supply to design and deliver powerful brand experiences across every touchpoint — from storytelling to partner ecosystems — creating lasting impact for your business.


The Brand Experience Blueprint
The most comprehensive tool for developing your brand experience from the ground up.
Developed by Creative Supply's branding and experience design experts, the Brand Experience Blueprint is a strategic tool taught at world-class institutions such as EHL Hospitality Business School, ESSEC Paris, and HEC Paris.
Designed for executives, entrepreneurs, and brand leaders, it outlines the 8 core building blocks behind every successful brand experience.
Whether you work in hospitality, education, technology, retail, or B2B services, the framework provides a clear path to connect your brand strategy with the reality of customer experience.
Key Benefits of Using the Brand Experience Blueprint
- Lead all your customer touchpoints and experience design initiatives with a clear, unified strategy
- Spark creative experience design ideas for every aspect of your business, from customer service to digital platforms
- Map your brand’s strengths and identify gaps in customer engagement to prioritise improvements effectively
- Scale your brand experience intelligently to maximise ROI on your experience design investments
- Build coherence across departments, from marketing and design to operations and customer service, for a truly unified brand experience.
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Developed by Creative Supply's branding and experience design experts, the Brand Experience Blueprint is a strategic tool taught at world-class institutions such as EHL Hospitality Business School, ESSEC Paris, and HEC Paris.
Designed for executives, entrepreneurs, and brand leaders, it outlines the 8 core building blocks behind every successful brand experience.
Whether you work in hospitality, education, technology, retail, or B2B services, the framework provides a clear path to connect your brand strategy with the reality of customer experience.
Key Benefits of Using the Brand Experience Blueprint
- Lead all your customer touchpoints and experience design initiatives with a clear, unified strategy
- Spark creative experience design ideas for every aspect of your business, from customer service to digital platforms
- Map your brand’s strengths and identify gaps in customer engagement to prioritise improvements effectively
- Scale your brand experience intelligently to maximise ROI on your experience design investments
- Build coherence across departments, from marketing and design to operations and customer service, for a truly unified brand experience.