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Downloadable Resource - Type B
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Hotel Concept Handbook

Hotel Concept Handbook

The ultimate handbook for hoteliers in search of a creative fix for their property.
5 trends disrupting the hospitality industry
7 elements in the Hotel Concept Framework
25+ hotel concept featured
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Hotel Concept Handbook

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Handbooks & Tools
Blog Post - Type A
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How Swiss B2B companies can battle commoditization

How Swiss B2B companies can battle commoditization

Swiss B2B companies are being forced out of a number of industries. Find out what strategies they can implement to reverse the trend.
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How Swiss B2B companies can battle commoditization

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B2B
Downloadable Resource - Type B
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Hotel Concept Framework

Hotel Concept Framework

The essential tool to build compelling hotel concepts.
Gain a better understanding of what goes into a good hotel concept, and how its constituent elements come together
Acquire an essential tool to guide the development or refurbishment of a hotel
Align all stakeholders (staff, investors, journalists, etc.) around one clear concept
Stand out from the crowd with a holistic vision that goes far beyond interior design
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Hotel Concept Framework

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Blog Post - Type A
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How B2B companies brand with limited resources

How B2B companies brand with limited resources

Discover how B2B companies can optimise their branding resources, and how good branding is less dependent on budget, and more on good strategy.
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How B2B companies brand with limited resources

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B2B
Blog Post - Type A
Branding Innovation – Nespresso, George Clooney and the Art of Brand Anchoring||||Nespresso Boutique in San Fransisco, USA
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Branding innovation – The art of brand anchoring

Branding innovation – The art of brand anchoring

For innovation to thrive it needs to be in harmony with your brand anchor – even if that means creating a new one altogether
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Branding innovation – The art of brand anchoring

Branding Innovation – Nespresso, George Clooney and the Art of Brand Anchoring||||Nespresso Boutique in San Fransisco, USA
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Blog Post - Type A
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The ambivalent appeal of the Swiss brand for B2B companies

The ambivalent appeal of the Swiss brand for B2B companies

Discover how the Swiss brand affects B2B companies, and how they can use “Swissness” to their advantage, without depending on it.
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The ambivalent appeal of the Swiss brand for B2B companies

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Branding
B2B
Blog Post - Type A
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Why B2B companies should embrace transparency

Why B2B companies should embrace transparency

A mix of social, political and environmental changes are pressuring B2B companies to be more open about their business. If paired with a proper brand strategy, this could be a good thing.
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Why B2B companies should embrace transparency

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B2B
Branding
Blog Post - Type A
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Make your B2B company win the global talent war

Make your B2B company win the global talent war

Beyond the swanky amenities and flexible workday schedules, we look at how, when done right, employer branding can rejuvenate a workforce – and help B2B companies win the global talent war.
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Make your B2B company win the global talent war

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B2B
Blog Post - Type A
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Branding innovation – A unique idea is not enough

Branding innovation – A unique idea is not enough

Having an innovative product is all well and good, but without smart positioning and a well-chosen frame of reference it will go the same way as so many other great ideas – ignored and forgotten.
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Branding innovation – A unique idea is not enough

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Blog Post - Type A
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Bringing emotion to B2B communication

Bringing emotion to B2B communication

From Volvo Trucks to technology expert BÜCHI, this article looks at how B2B companies are quietly reinventing the way they communicate, blending factual content with creative impact.
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Bringing emotion to B2B communication

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B2B
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