Growing minds

Growing business

Swiss B2B companies are being forced out of a number of industries. Find out what strategies they can implement to reverse the trend.

Discover how B2B companies can optimise their branding resources, and how good branding is less dependent on budget, and more on good strategy.

For innovation to thrive it needs to be in harmony with your brand anchor – even if that means creating a new one altogether

Discover how the Swiss brand affects B2B companies, and how they can use “Swissness” to their advantage, without depending on it.

A mix of social, political and environmental changes are pressuring B2B companies to be more open about their business. If paired with a proper brand strategy, this could be a good thing.

Beyond the swanky amenities and flexible workday schedules, we look at how, when done right, employer branding can rejuvenate a workforce – and help B2B companies win the global talent war.

Having an innovative product is all well and good, but without smart positioning and a well-chosen frame of reference it will go the same way as so many other great ideas – ignored and forgotten.

From Volvo Trucks to technology expert BÜCHI, this article looks at how B2B companies are quietly reinventing the way they communicate, blending factual content with creative impact.