Growing minds

Growing business

Creating smart content is crucial in building a strong B2B brand. Whether it’s industry conferences, white papers on a new trend, educational videos or a new corporate presentation, content can help you strengthen your brand positioning, improve your reputation, increase the perceived value of your products or services and, ultimately, raise your price in the process.

In a world oversaturated with brands, it helps to stand out with a design that captures your best angles. Your look and feel should not only speak to who you are but appeal to your audience.

From Joshua Bell to San Pellegrino and Nespresso too: the importance of positioning in a successful branding strategy.

When developing your B2B brand strategy, it helps to know where you stand before deciding where to go. What are your brand’s current strengths and weaknesses? What is the relationship between your employees and your brand? How is it perceived by your customers?

The connection between Jamie Oliver and Lidl (or how to create a visual identity to influence your customers’ subconscious, gain visibility, raise your prices and stand out from the crowd).

The connection between Nespresso, Toyota and Twint, and the importance of anchoring a brand for obstacle-free growth.

The common ground between Apple’s Retina screens and Nike’s Dri-FIT apparel – and the power of a name to boost the perceived value and notoriety of a product.

In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.

Employer branding is currently the top agenda item for many global companies. According to a LinkedIn survey, 56% of employees consider a company’s reputation as the most important criteria when considering a new job.