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Blog Post - Type A
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How to create content that works for your B2B brand

How to create content that works for your B2B brand

Creating smart content is crucial in building a strong B2B brand. Whether it’s industry conferences, white papers on a new trend, educational videos or a new corporate presentation, content can help you strengthen your brand positioning, improve your reputation, increase the perceived value of your products or services and, ultimately, raise your price in the process.
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How to create content that works for your B2B brand

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B2B
Blog Post - Type A
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What a successful B2B brand looks like

What a successful B2B brand looks like

In a world oversaturated with brands, it helps to stand out with a design that captures your best angles. Your look and feel should not only speak to who you are but appeal to your audience.
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What a successful B2B brand looks like

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B2B
Blog Post - Type A
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Virtuoso or busker?

Virtuoso or busker?

From Joshua Bell to San Pellegrino and Nespresso too: the importance of positioning in a successful branding strategy.
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Virtuoso or busker?

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Blog Post - Type A
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How to lay the foundations of a successful B2B brand

How to lay the foundations of a successful B2B brand

When developing your B2B brand strategy, it helps to know where you stand before deciding where to go. What are your brand’s current strengths and weaknesses? What is the relationship between your employees and your brand? How is it perceived by your customers?
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How to lay the foundations of a successful B2B brand

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B2B
Blog Post - Type A
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The subliminal power of a visual identity

The subliminal power of a visual identity

The connection between Jamie Oliver and Lidl (or how to create a visual identity to influence your customers’ subconscious, gain visibility, raise your prices and stand out from the crowd).
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The subliminal power of a visual identity

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Blog Post - Type A
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A smartphone sold by Ford? No thanks.

A smartphone sold by Ford? No thanks.

The connection between Nespresso, Toyota and Twint, and the importance of anchoring a brand for obstacle-free growth.
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A smartphone sold by Ford? No thanks.

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Downloadable Resource - Type B
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Sustainable Branding Guidebook

Sustainable Branding Guidebook

An essential read for business owners and executives looking to build a genuine sustainable brand.
5 principles to create a “responsible brand"
1 analysis tool to map your company
20+ brands featured
Made in collaboration with Eqlosion
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Sustainable Branding Guidebook

Branding
Handbooks & Tools
Blog Post - Type A
Ingredient branding
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How to differentiate a product that isn’t (really) unique?

How to differentiate a product that isn’t (really) unique?

The common ground between Apple’s Retina screens and Nike’s Dri-FIT apparel – and the power of a name to boost the perceived value and notoriety of a product.
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How to differentiate a product that isn’t (really) unique?

Ingredient branding
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Blog Post - Type A
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3 growth hacking techniques any hotel can use

3 growth hacking techniques any hotel can use

In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.
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3 growth hacking techniques any hotel can use

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Blog Post - Type A
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3 Ways To Boost Your Employer Branding

3 Ways To Boost Your Employer Branding

Employer branding is currently the top agenda item for many global companies. According to a LinkedIn survey, 56% of employees consider a company’s reputation as the most important criteria when considering a new job.
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3 Ways To Boost Your Employer Branding

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