TEDx: How to brand anything

The way we value things depends on how we perceive them. But can we actually change perception? Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.

TEDx: How to brand anything

TEDx: How to brand anything

The way we value things depends on how we perceive them. But can we actually change perception? Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.

Download
TEDx: How to brand anything

Done. Check your downloads, mailbox (and spam).
Oops! Something went wrong while submitting the form.

Download

Done. Check your mailbox (and spam).
Oops! Something went wrong while submitting the form.

Browse more insights

Join 10,000+ executives who trust our monthly insights on branding, experience design and digital strategy.

Done. Check your mailbox (and spam).
Oops! Something went wrong while submitting the form.
Email now
Book your call