This webinar explores the evolving landscape of branding in the age of AI, discussing its impact on brand identity, storytelling, and customer experience. Youri Sawerschel, Founder of Creative Supply, shares insights on how AI can be integrated into branding strategies while emphasising the irreplaceable value of human creativity and intention. A case study on rebranding a döner kebab shop illustrates the practical application of AI tools in branding, highlighting both their potential and limitations. The discussion concludes with strategic insights for leveraging AI in branding and a Q&A session addressing common concerns and challenges.