Growing minds

Growing business

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the fourth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss the current trends and (communication) challenges of the real estate industry.

Everything you need to know about what makes a great brand story and how to build one for your business.

You’re on your way to creating your own unique story. Keep in mind these three tips when creating your own brand story.

Creating your brand story is a reflective and ideative process. Like any creative task, you generally need to be in the right physical and mental space for new thoughts to take shape. Here is some insight into how to best lead a creative storytelling session.

Drawing on our experience with educational institutions, hotel companies, machine manufacturers and consulting firms, we have put together our client's most pertinent questions about brand storytelling. The answers are a must read for business leaders and marketing executives.

Brand storytelling can be used at any stage in a company’s life: when starting out on a new venture, when repositioning an existing business, or when strengthening an established one. Brand storytelling is a strategic tool that aligns all stakeholders around a common understanding of an organisation’s role. Ultimately, storytelling creates value for companies by improving the customer-brand relationship and increasing brand awareness and brand loyalty. Here are four situations in which storytelling can come in handy.

Brand creation is gaining importance and popularity in the education sector, from private schools to continuous learning programs. Let’s shed some light.

Just knowing the mission and purpose of your brand isn’t enough. You need to be able to communicate it in a coherent, enticing and relatable manner to draw audiences in. In this article we share with you what makes a compelling narrative.