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Blog Post - Type A
The Student Hotel attracts a younger generation that focuses more on belonging than belongings
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Real Estate Branding: Trends and Challenges

Real Estate Branding: Trends and Challenges

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the fourth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss the current trends and (communication) challenges of the real estate industry.
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Real Estate Branding: Trends and Challenges

The Student Hotel attracts a younger generation that focuses more on belonging than belongings
Hospitality
Branding
Blog Post - Type A
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The Ultimate Guide to Brand Storytelling

The Ultimate Guide to Brand Storytelling

Everything you need to know about what makes a great brand story and how to build one for your business.
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The Ultimate Guide to Brand Storytelling

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Blog Post - Type A
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3 Core Principles of Great Brand Storytelling

3 Core Principles of Great Brand Storytelling

You’re on your way to creating your own unique story. Keep in mind these three tips when creating your own brand story.
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3 Core Principles of Great Brand Storytelling

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Blog Post - Type A
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Follow these 6 steps to create the perfect brand story

Follow these 6 steps to create the perfect brand story

Creating your brand story is a reflective and ideative process. Like any creative task, you generally need to be in the right physical and mental space for new thoughts to take shape. Here is some insight into how to best lead a creative storytelling session.
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Follow these 6 steps to create the perfect brand story

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Blog Post - Type A
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The top 4 questions business executives have about brand storytelling

The top 4 questions business executives have about brand storytelling

Drawing on our experience with educational institutions, hotel companies, machine manufacturers and consulting firms, we have put together our client's most pertinent questions about brand storytelling. The answers are a must read for business leaders and marketing executives.
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The top 4 questions business executives have about brand storytelling

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Blog Post - Type A
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4 reasons why storytelling should be a priority

4 reasons why storytelling should be a priority

Brand storytelling can be used at any stage in a company’s life: when starting out on a new venture, when repositioning an existing business, or when strengthening an established one. Brand storytelling is a strategic tool that aligns all stakeholders around a common understanding of an organisation’s role. Ultimately, storytelling creates value for companies by improving the customer-brand relationship and increasing brand awareness and brand loyalty. Here are four situations in which storytelling can come in handy.
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4 reasons why storytelling should be a priority

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Blog Post - Type A
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Luxury branding: How to maintain an aspirational image while tapping into the masses?

Luxury branding: How to maintain an aspirational image while tapping into the masses?

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Luxury branding: How to maintain an aspirational image while tapping into the masses?

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Downloadable Resource - Type B
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Brand Storytelling Handbook

Brand Storytelling Handbook

The definitive handbook to craft brand stories that stick, spread, and sell. Discover how to build a powerful brand story that sparks interest, arouses emotions and gives your organisation a competitive advantage. Every time.
7 elements in the Brand Story Canvas to structure your narrative
4 storytelling use cases across business stages
30+ brands featured, from Hermès to Airbnb
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Brand Storytelling Handbook

Handbooks & Tools
Branding
Blog Post - Type A
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Is education a product like any other?

Is education a product like any other?

Brand creation is gaining importance and popularity in the education sector, from private schools to continuous learning programs. Let’s shed some light.
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Is education a product like any other?

Education
Blog Post - Type A
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Why a good story is imperative for your B2B brand

Why a good story is imperative for your B2B brand

Just knowing the mission and purpose of your brand isn’t enough. You need to be able to communicate it in a coherent, enticing and relatable manner to draw audiences in. In this article we share with you what makes a compelling narrative.
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Why a good story is imperative for your B2B brand

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B2B
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