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Blog Post - Type A

Branding innovation – How to build a community
Two Swiss brands, Punkt. and Swiss Side, show us that building an audience is not only about focussing on the product or service on offer, but also on the cause behind it and the community around it
Branding innovation – How to build a community

Read
Blog Post - Type A

Hotel concept development - the ultimate online guide
Everything you need to know about hotel concepts – from the strategic level down to the day to day operations.
Hotel concept development - the ultimate online guide

Read
Blog Post - Type A

Creating brand stories with the Brand Story Canvas
Branding
Blog Post - Type A

3 things we learned about building education brands
Over the past years, we got the privilege to work on many brand strategy projects in the education industry.
3 things we learned about building education brands

Education
Blog Post - Type A

Brand your location before your hotel
When considering how to attract guests, most hotel operators focus on selling the hotel’s attractiveness. But do you really go to Paris for its hotels or the city itself?
Brand your location before your hotel

Hospitality
Blog Post - Type A

Global branding is dead. Micro-branding is next.
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Blog Post - Type A

3 ways to power your start-up with storytelling
How do you do get your brand message across in a digitally crowded world with limited time and budgets? In short, storytelling.
3 ways to power your start-up with storytelling

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Blog Post - Type C

Masterclass: Hotel branding at EHL
Videos
Hospitality
Branding
Downloadable Resource - Type B

The Brand Story Canvas
Our flagship tool to build compelling brand stories
7 components to create your brand story
#1 tool to create brand stories
Taught at business schools (HEC Paris, EPFL, ESSEC)
Perfect for team workshops
The Brand Story Canvas

Handbooks & Tools
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