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Blog Post - Type A
Branding Innovation – Don’t Just Build an Audience, Build a Community|||||
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Branding innovation – How to build a community

Branding innovation – How to build a community

Two Swiss brands, Punkt. and Swiss Side, show us that building an audience is not only about focussing on the product or service on offer, but also on the cause behind it and the community around it
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Branding innovation – How to build a community

Branding Innovation – Don’t Just Build an Audience, Build a Community|||||
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Blog Post - Type A
Hotel Concept Development - agency||Hotel Concept Development||||||||||||||
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Hotel concept development - the ultimate online guide

Hotel concept development - the ultimate online guide

Everything you need to know about hotel concepts – from the strategic level down to the day to day operations.
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Hotel concept development - the ultimate online guide

Hotel Concept Development - agency||Hotel Concept Development||||||||||||||
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Blog Post - Type A
brand story canvas, brand strategy|Brand Story Canvas||||
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Creating brand stories with the Brand Story Canvas

Creating brand stories with the Brand Story Canvas

Discover our essential tool to build compelling brand stories.
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Creating brand stories with the Brand Story Canvas

brand story canvas, brand strategy|Brand Story Canvas||||
Branding
Blog Post - Type A
3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands
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3 things we learned about building education brands

3 things we learned about building education brands

Over the past years, we got the privilege to work on many brand strategy projects in the education industry.
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3 things we learned about building education brands

3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands
Education
Blog Post - Type A
|Destination branding: Why branding your location matters as much as branding your hotel|
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Brand your location before your hotel

Brand your location before your hotel

When considering how to attract guests, most hotel operators focus on selling the hotel’s attractiveness. But do you really go to Paris for its hotels or the city itself?
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Brand your location before your hotel

|Destination branding: Why branding your location matters as much as branding your hotel|
Hospitality
Blog Post - Type A
|Micro-branding for hotels|
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Global branding is dead. Micro-branding is next.

Global branding is dead. Micro-branding is next.

Often in the hotel industry, branding is perceived as the “art of putting a logo everywhere”.
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Global branding is dead. Micro-branding is next.

|Micro-branding for hotels|
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Blog Post - Type A
3 ways to power your start-up with storytelling|3 ways to power your start-up with storytelling|Youri Sawerschel - Branding Expert
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3 ways to power your start-up with storytelling

3 ways to power your start-up with storytelling

How do you do get your brand message across in a digitally crowded world with limited time and budgets? In short, storytelling.
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3 ways to power your start-up with storytelling

3 ways to power your start-up with storytelling|3 ways to power your start-up with storytelling|Youri Sawerschel - Branding Expert
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Blog Post - Type C
Videos

Part 2: The importance of brand anchoring

Part 2: The importance of brand anchoring

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Part 2: The importance of brand anchoring

Videos
Blog Post - Type C
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Masterclass: Hotel branding at EHL

Masterclass: Hotel branding at EHL

Discover how to build a hotel brand that captivates guests and stands out in a competitive market.
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Masterclass: Hotel branding at EHL

Videos
Hospitality
Branding
Downloadable Resource - Type B
Brand Story Canvas - Creative Supply||
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The Brand Story Canvas

The Brand Story Canvas

Our flagship tool to build compelling brand stories
7 components to create your brand story
#1 tool to create brand stories
Taught at business schools (HEC Paris, EPFL, ESSEC)
Perfect for team workshops
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The Brand Story Canvas

Brand Story Canvas - Creative Supply||
Handbooks & Tools
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