Discover the 2nd edition of our flagship Hospitality Concept Handbook, a unique publication that gives you the tools and mindset to launch and operate successful hospitality concepts.
Over 50+ pages, our Handbook reveals the secret formula behind the world’s best hospitality concepts, through dozens of benchmark successful hospitality concepts. Learn about the key trends shaping the industry and discover the Hospitality Concept Blueprint, our unique method for building your own hospitality concept from the ground up.
5 highlights of the handbook
- Browse through 50+ pages of unique insights tailored for hospitality professionals
- Discover over 110 hospitality concepts from Mexico to Australia
- Master the 8 building blocks of the Hospitality Concept Blueprint to create your own concept
- Get 24 exclusive tips to avoid common pitfalls
- Access dozens of exclusive case studies and articles directly from the Hospitality Concept Handbook
Who is this Handbook for
- Hospitality executives
- Property owners and real estate professionals
- Retail executives
- Business and hospitality students
About the Hospitality Concept Handbook
The Handbook is the result of Creative Supply’s decade of consulting and education in the hospitality industry. It is the first and only publication to bring together strategy, operations and marketing to create hospitality concepts.
“ For years we have been working with and training property owners and hospitality executives to create unique brands and guest experiences. This handbook shares all our latest knowledge and experience with the ambition to create the new global standard for hospitality concept development. ”
The publication introduces an updated version of the Hospitality Concept Blueprint, a unique framework developed by Creative Supply and taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris. The Hospitality Concept Blueprint breaks down the 8 fundamental building blocks behind the success of any successful hospitality concept, namely Storytelling, Space Design, Customer Offering, Brand Identity, Team & Culture, Community Activation, Communication Channels and Partner Ecosystem.
Key trends such as luxury brands entering the hospitality market (Jaeger-LeCoultre Café, Gucci Osteria), the impact of technology on the customer experience (CitizenM, Boostbar), the rise of smart collaborations (Swiss x Miro, On Running x FlexOffice) to celebrity restaurants (Nusr-Et, Dj Khaled) are explored throughout the handbook. In total, more than 110 brands, from hotels to restaurants, retail and office spaces around the world are featured, including exclusive case studies of projects realised by Creative Supply.
About the author
Youri Sawerschel is the Founder and Chief Creative Officer of Creative Supply. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a lecturer at HEC Paris, at EHL Hospitality Business School, at ESSEC Business School in Paris. Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from EHL Hospitality Business School (where he also co-founded the Young Hoteliers Summit).