New Basic for New Culture
Koé Hotel was opened in February 2018 in the busy Shibuya district in Tokyo, by Stripe International. A fashion retailer with a vast portfolio of distinctly modern apparel and lifestyle brands to their name, Stripe is Japanese led but very international in its outlook and driven by collaboration between brands, creatives and industries. And so, it is no surprise that with Koé Hotel they have brought together a diverse creative team of designers, architects, chefs and retailers and that in doing so they have created something far beyond a hotel.
They have delivered a truly hybrid hotel concept, combining fashion, food, art, music and hospitality to create a cultural hub. One with a modern, global perspective, encapsulated by their tagline: ‘New Basic for New Culture’ – an ethos which permeates across all aspects of their brand.
For example, their fashion and lifestyle label, ‘Koé’, is stylish and modern, yet affordable. The items are often created in collaboration with artists and other brands to keep the feel fresh and non-corporate, and the style unique. While they have a full line on their online shop, the entire second floor of Koé Hotel, also, is dedicated purely to this fashion and lifestyle merchandising arm of the brand.