Personal branding for ABB engineers

30 January 2019

Creative Supply shared its expertise in personal brand development during a workshop at ABB headquarters in Zurich Oerlikon.

The beginning of the new year started strong with a collaboration between Creative Supply and Swiss technology leader ABB. Youri Sawerschel, founder of Creative Supply, delivered a branding workshop to a group of ABB engineers who are part of a company mentorship program.

Participants learned about the role of personal branding in modern career management. Through various exercises, participants got the opportunity to work on their own personal brand at a strategic and tactical level. Participants learned how to use their network, create intellectual property and acquire social proofs.

The ABB employees enjoyed the workshop and walked out with a structured framework to build their personal brand.

For more information about the workshop, or if you want to schedule your own workshop with a facilitator from Creative Supply, click here.


About ABB

ABB is a Swiss-Swedish technology company operating actively in many industrial sectors (utilities, infrastructure, industry and transportation). Its core businesses lie in power and automation technologies. There are the world’s largest manufacturer of electricity grids and work in the ideal world sustainable mobility and of “writing the future of industrial digitalization and realize value” (

About Creative Supply

Creative Supply is a Swiss agency bringing together global creatives to develop brands, design experiences and market products and services in an interconnected world. The branding company drive projects from concept to implementation at the intersection of business, design and technology. Their collaborative approach to creative work delivers tangible values for clients across industries, from a Chinese hotel to a Swiss bank.

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Picture credit: Creative Supply in ABB