Hospitality & Retail
Branding

Vagabond Club

Launch of a lifestyle hotel brand in Germany

Project info
Vagabond Club
Industry
Hospitality & Retail
Location
Berlin/Germany
Services
Branding
Featured
Client’s mission
To develop a unique brand for a newly acquired portfolio of urban hotels in Germany to facilitate rapid re-entry into the market.
Creative Supply challenge
Appeal to a cosmopolitan clientele seeking elegant yet unpretentious accommodation.
Strategic direction
Position the Vagabond Club as a "boutique grand hotel", reviving the golden age of travel with a more intimate ambiance.
Creative direction
A visual identity in olive green, beige and copper, with a logo inspired by the "Hobo Code" symbols of the early 20th century.
The highlight
Rupert Simoner
CEO at Vagabond Club
“In brief – anytime again! Change needs the foresight of future potential and Creative Supply understood immediately where we need to head as an organisation. They were instrumental in helping us shape the future of our company.”
Close info
Industry
Hospitality & Retail
Location
Berlin/Germany
Services
Branding
Featured
Client’s mission
To develop a unique brand for a newly acquired portfolio of urban hotels in Germany to facilitate rapid re-entry into the market.
Creative Supply challenge
Appeal to a cosmopolitan clientele seeking elegant yet unpretentious accommodation.
Strategic direction
Position the Vagabond Club as a "boutique grand hotel", reviving the golden age of travel with a more intimate ambiance.
Creative direction
A visual identity in olive green, beige and copper, with a logo inspired by the "Hobo Code" symbols of the early 20th century.
The highlight
Rupert Simoner
CEO at Vagabond Club
“In brief – anytime again! Change needs the foresight of future potential and Creative Supply understood immediately where we need to head as an organisation. They were instrumental in helping us shape the future of our company.”
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