Seidenhof

Zurich/Switzerland

Revitalise the brand of Zurich's historic Hotel Seidenhof as part of its renovation.

Reflect the hotel's storied past and contemporary aspirations to ensure it stands out.

Position Seidenhof as "Zurich’s gathering place since 1902", highlighting its legacy as a hub where traders and locals converge.

A timeless visual identity inspired by silk, with lines symbolising threads in motion, city maps, and encounters.

Extensive media coverage following the reopening, including in the Zürcher Tagesanzeiger and the NZZ.