High up in the Swiss Alps, where the earth meets the sky, lies the idyllic mountain village of Andermatt. A seemingly sleepy hamlet, Andermatt has been transforming into a cosmopolitan leisure destination. Over the past decade, the village has seen the rise of fine dining options, international retail opportunities, and a new neighbourhood of luxury residences, adjacent to the old town.
Real-estate developers of this ambitious project, Andermatt Swiss Alps (ASA), reached out to Creative Supply to brand their newest residence, Gilda. A modern building with a streamlined design inspired by Bauhaus architecture, Gilda is the work of architectural office Šik in collaboration with the interior designers on the project MACH Architecture. Together, these award-winning studios balance traditional Swiss elements like a gabled roof and shingled exterior with contemporary luxuries like unique curved windows, seamless interiors, and state-of-the-art amenities.
Smooth story-telling and shapely fonts
Taking cues from this distinct architecture, we positioned Gilda as ‘A new design classic for Swiss Alpine living’ and crafted copy that told the story of well-rounded homes supporting an effortless lifestyle. The visual identity is built onto this positioning with a custom sans-serif logotype that imitates the house’s soft curves and streamlined interiors. Our primary serif font complements and elevates the design while a secondary sans-serif font modernises the overall look and feel to match the building’s contemporary heritage.
Classic colours made fresh
Much like the design of the building is a product of place, so too our chosen colour palette drew on Gilda’s surroundings. Light blues and yellows link back to big Alpine skies, cool and crisp mountain air, and a bright sun.
Chic illustrations elevated
We worked with Jason Brooks to develop illustrations that captured Gilda’s – and the village of Andermatt’s – new-found cosmopolitan flair. These illustrations were also animated for digital use.
A seamless roll-out
To support the launch of Gilda in the autumn of 2023, we designed the showcase website, the property presentation brochure and all the printed materials. Gilda’s new personality boldly drives homeowners to reach new heights.
