The Brand Experience Blueprint
The ultimate tool to create your hospitality concept from the ground up.
Overview
The Brand Experience Blueprint is our latest strategic and conceptual tool taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris.
It breaks down the 8 fundamental building blocks behind any successful branded experience, namely Storytelling, Space Design, Customer Offering, Brand Identity, Team & Culture, Community Activation, Communication Channels and Partner Ecosystem.
Benefits of the framework
- Ensure global coherence in the development of your brand.
- Get an immediate bird view of your brand experience.
- Generate creative ideas for every aspect of your operation, from customer service to communication channels.
- Quickly assess your brand’s overall coherence and identify missing elements or shortcomings.
The Brand Experience Blueprint
A strategic framework to shape coherent, compelling brand experiences across every touchpoint - From Storytelling to Partner Ecosystem.
The Brand Experience Blueprint
The ultimate tool to create your hospitality concept from the ground up.
Overview
The Brand Experience Blueprint is our latest strategic and conceptual tool taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris.
It breaks down the 8 fundamental building blocks behind any successful branded experience, namely Storytelling, Space Design, Customer Offering, Brand Identity, Team & Culture, Community Activation, Communication Channels and Partner Ecosystem.
Benefits of the framework
- Ensure global coherence in the development of your brand.
- Get an immediate bird view of your brand experience.
- Generate creative ideas for every aspect of your operation, from customer service to communication channels.
- Quickly assess your brand’s overall coherence and identify missing elements or shortcomings.
DownloadThe Brand Experience Blueprint
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Overview
The Brand Experience Blueprint is our latest strategic and conceptual tool taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris.
It breaks down the 8 fundamental building blocks behind any successful branded experience, namely Storytelling, Space Design, Customer Offering, Brand Identity, Team & Culture, Community Activation, Communication Channels and Partner Ecosystem.
Benefits of the framework
- Ensure global coherence in the development of your brand.
- Get an immediate bird view of your brand experience.
- Generate creative ideas for every aspect of your operation, from customer service to communication channels.
- Quickly assess your brand’s overall coherence and identify missing elements or shortcomings.
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