Client’s mission
Modernise the visual identity and website of Florella Résidences to better reflect the quality of their properties and the spirit of their team.
Creative Supply challenge
Develop a distinctive visual identity that conveys local expertise and personal touch.
Strategic direction
Position Florella as a local character, bringing new vitality to Cannes through premium services and community collaborations.
Creative direction
An F-shaped key symbol and colours inspired by the sun, landscapes, and sea of the Côte d’Azur.
The highlight
Florella’s bold rebrand signalled a new era for Cannes’ largest residences group — helping the brand break out of a generic hospitality space and assert its identity as a premium local player with global standards.
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