This May and June, Creative Supply’s Founder Youri Sawerschel will be teaching the students of MBA in International Hospitality and MBA Global Branding of ESSEC how to develop a hotel brand concept and market it internationally.
Youri will offer the students an opportunity to gain real life experience thought the case study provided by Elegancia Hotels, linked to a module called Strategic Branding project, which is led by Visiting Professor Alex Gibson from DIT in Ireland. It will involve a real hotel project in the Opera area in Paris. Youri will scoop from his international hospitality experience working for brands such as Kempinski Hotels, Vienna House and Le Méridien.
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