Entrepreneurs, engineers and corporate innovators are constantly looking for newer, better, and faster ways to reach their audiences. Join us online to learn how to turn innovative products and services into successful brands.
Thousands of innovative companies, products and services hit the market every day. Newcomers must innovate to stand out, and incumbents must innovate to stay competitive.
From investors to market, innovative companies are constantly faced with intense competition, high expectations and limited resources. Actively branding their products and services is a must to help them stand out and gain a defensible advantage.
But innovation presents its own set of branding challenges:
How do you position your disruptive products/services? How do you communicate about intangible/complex technologies, and how do you pitch future success credibly?
Drawing on our work with various startups, incubators, and innovation companies, we will share the right insights and tools for turning innovative products and services into successful brands.
During this insight-packed session, you will:
- Discover the key challenges and opportunities in branding innovative products and services
- Learn about how to use storytelling and brand visuals to create a growth-ready brand identity
- See an exclusive case study and examples from successful innovative companies
- Get the chance to ask questions to Creative Supply’s expert team
17:00 Introduction & welcome
17:05 Building innovation-based brands
17:35 Q&A and closing
Who is it for?
- Startup founders, marketers, and operators
- Innovation, communication and marketing managers
- Anyone with an entrepreneurial spirit 🙂
Founder & CEO, Creative Supply
Youri Sawerschel is the Founder and CEO of Creative Supply, a creative consultancy present in Zurich and Paris. Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is a lecturer at the EPFL in Lausanne, ESSEC Business School in Paris, EHL Hospitality Business School in Lausanne, and Geneva School of Business (HEG). As an accredited Innosuisse start-up coach, Youri has helped dozens of technology companies develop and refine their branding strategy. Youri graduated from the Ecole des Arts Décoratifs in Geneva and EHL Hospitality Business School.