Creative Supply is proud to announce that its Founder, Youri Sawerschel, has been invited to teach brand strategy at HEC Paris to MBA and Executive MBA students.
This new teaching engagement follows the establishment of leading courses at EPFL, ESSEC, HEG and EHL Hospitality Business School, marking a further step in Creative Supply’s long-term commitment to educating in the field of branding, digital and marketing.
To kick off, Youri will be delivering a short course on Innovation Branding Fundamentals to EMBA participants and an intensive three-day masterclass on Strategic Brand Transformation to MBA students from December 19-22.
““HEC Paris is a household name in both the world of business schools and in the field of marketing. I am humbled to join the institution’s ranks as a visiting lecturer to further develop the practice of branding and train the next generation of leaders to use their creativity to build strong and sustainable brands.””
In a world where constant change is the new normal, brands must figure out how to stay
relevant while maintaining a sense of identity. Every business, from auto giants to tech pioneers to hospitality entrepreneurs, is constantly torn between tweaking or entirely reinventing its brand. Failure to do so risks their survival. To sustainably generate value from their brands, business leaders, brand executives, and corporate innovators must learn to seize opportunities beyond conventional industry categorisations, shape the narrative about the role of their brand, and design brand experiences that leverage unique capabilities.
As part of the course, Youri will expand on these topics, providing the tools and mindset to evolve a brand and optimise its presence. Talks on brand strategy, storytelling and audience engagement will follow a deep dive into the brand transformation strategies of both industry leaders and rising start-ups. Rebranding case study examples will include Meta and Amazon, On Running and Mail Chimp.
By the end, attendees will have identified growth opportunities for their brand with the Brand Anchor Map, mastered the art of storytelling and learned how to lead a brand strategy transformation.
For more information about the MBA and EMBA programmes of HEC Paris, visit their website.
About HEC Paris
Founded in 1881, HEC Paris is a leading European Business School. Its ambition is to positively impact both businesses and society thanks to its three-pronged approach “Think, Teach, Act” and thus to contribute to a more inclusive, sustainable and prosperous world.
With 160 research professors from all around the world producing and teaching unique knowledge to more than 4,500 students from 110 different countries, the HEC Paris campus serves as a real laboratory for innovation and exchange, which is open to the world’s diversity and challenges.
Inspired by its 5 core values -Excellence, Curiosity, Entrepreneurial spirit, Diversity and Responsibility- HEC Paris offers a complete range of training courses for the leaders of tomorrow: the Pre-Experience Program, specialized masters, MSc, the Summer School, the MBA, the Executive MBA, the TRIUM Global Executive MBA, the PhD, as well as a wide variety of programs targeted to leaders and managers.
About Creative Supply
Creative Supply is a global creative consultancy that creates brands, experiences and campaigns built upon strategic foundations.
Blending creativity with business strategy, Creative Supply helps people and organisations transform their brands and build a strong platform for future growth. Its diverse list of consulting clients covers industries ranging from manufacturing to hospitality and education and includes household names such as ABB, Kempinski and Lancôme.
Building on its consulting and teaching experience, Creative Supply publishes original content to give business owners and executives an edge in growing their brands.