The Hospitality Concept Handbook
The definitive guide to creating world-class hotel, food & beverage, retail and office concepts.
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Publication
Hotel Concept Handbook (FR)
Le guide pratique pour les hôteliers en quête de renouveau
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Brand Storytelling Handbook (EN)
The ultimate guide to building your brand through storytelling.
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Brand Profile
Radio: Aesop Branding (EN)
Youri Sawerschel appeared on Dublin City FM radio show The Persuaders, hosted by Alex Gibson, where he discussed Aesop branding.
Brand Profile
Shinola, the ambassador of Detroit’s quality (EN)
In our Brand Profile Series, we take a closer look at surging brands across the world. For this tenth article...
Brand Profile
Eataly: using a country as a brand (EN)
In our Brand Profile Series, we take a closer look at surging brands across the world. For this ninth article...
Insight
Office away from office: 3 ways hotels can attract business people (EN)
The business ‘meeting’ is reinventing itself as we know it. We present 3 insights that can allow hotels to embrace...
Insight
Destination branding: Why branding your location matters as much as branding your hotel (EN)
When considering how to attract guests, most hotel operators focus on selling the hotel’s attractiveness. But do you really go...
Insight
3 growth hacking techniques any hotel can use (EN)
In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business...
