From sustainability to CSR, brands are now expected to have strategies in place to help mitigate or solve the world’s big problems. Whether you’re out to save the world, or just looking to improve your employees’ quality of life, join us online to learn how to share your good deeds with the world, and make the most out of your brand impact strategy.
In the fight to make the world a greener and more equal place, we all have a role to play. For brands, that role includes coming up with an actionable Corporate and Social Responsibility (CSR) strategy that covers its environmental, social and economic impact. The aim, of course, is for that impact to be positive.
Brands, however, often fail to make the most out of these impact investments. In the age of virtue signalling and polluter shaming, virtuous brands have a competitive advantage that they can use to get ahead.
That’s where we come in. In this session, we will show you how branding can shift perceptions around your CSR strategy, from a necessity to an investment. We will navigate the do’s and don’ts of impact branding, explain how to avoid greenwashing and offer ideas and insights on how you can do more for society without jeopardising your business.
Based on our experience helping entrepreneurs, NGOs and universities better communicate around their climate and CSR strategies, this webinar shows how brands can do good, and look good doing it.
Session Schedule
17:00 Introduction & welcome
17:05 Impact Branding
17:35 Q&A and closing
Who is it for?
- Brand owners, CMOs and CSR directors
- HR, communication and marketing managers
- Anyone interested in CSR or climate action 🙂
Logistics
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us (hello@creativesupply.com) for more information.
François-Xavier Marquaire
Head of Branding, Creative Supply
A specialist in brand strategy and storytelling, François-Xavier started his career working for some of the world’s leading luxury groups (LVMH, Rémy Cointreau, L’Oréal) before taking on consulting positions in France, Italy and Switzerland. Passionate about the impact good branding can have on businesses and organisations, he has co-authored multiple reports on B2B, hotels & sustainable branding, and regularly lectures at universities in France and Switzerland.
