Join us online to learn how to overhaul your school’s communication in order to stand out from the crowd and attract new students.
Education has drastically shifted in the last ten years, from digital learning and the arrival of new entrants to the globalisation and democratisation of knowledge. What’s more, COVID-19 has forced the classroom to move online – or at least become hybrid. As a result, schools find themselves in a more and more global and competitive marketplace, and have to reinvent themselves to stay relevant.
But where should you start? What are the key success factors of a strong education brand? And how to best use your values, story, pedagogical approach and infrastructure to communicate? This is particularly important for higher education institutions and private schools as they face rising competition.
Drawing on his work with various educational institutions, such as EPFL, Geneva School of Business Administration and Institut International de Lancy, Youri Sawerschel, Founder of Creative Supply, will share with you tips and tricks to revamp your school’s communication. During this insight-packed session, you will:
- Discover why you do not need a rich heritage and still can tell your unique story
- Reflect on the changing higher education landscape and the opportunities it offers
- Discover a complete case study of the rebranding of the EPFL EMBA
- See the positive impact of good branding on applicants number and tuition fees
16:30 Introduction & Welcoming
16:35 Education Branding: Trends, Examples and Challenges
17:10 Plenary Discussion & Closing
Who is it for?
- Head of Communication
- Head of Partnerships
- Associate Teachers
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts.
Founder, Creative Supply
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).