Join us online to discover simple, actionable and effective branding tips to turbocharge your brand.
In today’s all-digital world, how customers perceive and communicate about your business has become more important than ever before. Business leaders are facing more and more competition, and have to find ways to connect with their audience in meaningful ways. Successful business leaders have used branding to stand out among their competition and give customers a reason to choose their brand over others.
There are endless benefits of building and maintaining a strong brand, including:
- Enhanced credibility
- Differentiation in the market
- Increased customer loyalty
- Justify a price premium
- Easier to introduce new products and services
So what makes a great brand? What stands behind the terms « brand anchoring » and « frame of reference » and how can you use them to your advantage?
Drawing on his work with educational institutions, hotel companies, machine manufacturers and consulting firms, Youri Sawerschel, Founder of Creative Supply, will share with you simple, efficient and effective branding tips to unlock the true power of your brand. During this insight-packed session, you will:
- Discover the fundamentals of a strong brand
- Learn about the key challenges to anticipate
- See case studies from various B2B and B2C companies
17:00 Introduction & welcoming
17:05 Branding: benefits, best practices & challenges
17:35 Plenary discussion & closing
Who is it for?
- Company directors
- Marketing and Communication directors
- Head of Business Units
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts.
Founder, Creative Supply
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).