Creative Supply’s founder, Youri Sawerschel, launched a course at his alma mater to give final-year students insights into the art and science of branding.
Creative Supply is proud to announce that Youri Sawerschel was selected to teach an elective on brand storytelling at the renowned Ecole hôtelière de Lausanne (EHL). Starting from the fall semester 2018, students in their final year will have the opportunity to learn how to develop and implement a successful brand story. Creative Supply’s developed Brand Story Canvas TM will be introduced as a framework and will allow the students to craft their own narrative for a product or service of their choice. Youri Sawerschel says “it is a real honour to come back to EHL to share my knowledge about bringing new hotel concepts to life.”
Upon completion of this course, participants will have learned how to “convert” a brand story into tangible hospitality experience and will be able to use storytelling as a source of innovation in the development of hotel concepts. The electives represent the last step in the bachelor program before the students start their final project. Three elective courses, lasting two weeks each, can be chosen by the undergraduates based on their individual career aspirations.
Watch Youri’s latest presentation at the Ecole hôtelière de Lausanne about hotel branding on Youtube.
Founded in 1893, the Ecole hôtelière de Lausanne is the world’s premier reference in hospitality management education. Its bachelor program focuses on an active learning approach based on group work and case studies both at school and on the job. Due to constant growth over the past decade, EHL is expanding its campus facilities and will be able to welcome more than 3000 students upon completion in 2021.
Picture credit: © Ecole hôtelière de Lausanne Presskit