TEDxEHLLausanne: How to brand anything
- The way we value things depends on how we perceive them. But can we actually change perception? Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.