An investment that benefits your entire organisation
A well-established brand strategy offers a host of advantages, allowing brands to structure their communications internally and externally, and link strategy to operations. Investing in a brand strategy will bring you:
- A clear strategy – A single set of guidelines, covering everything from your brand’s positioning to its messages.
- Internal alignment – One brand platform for all of your departments.
- Sound communications – A smoother, more effective strategy from the brand to the product(s).
- Considerable savings – Saved time and money for your marketing and communications divisions.
Established credibility
Our tools and approach are taught in Europe’s top business schools, including ESSEC, Ecole hôtelière de Lausanne and Ecole Polytechnique Fédérale de Lausanne (EPFL).
An essential document for all of your teams
At the end of your project with Creative Supply, you receive a complete brand platform. A brand platform is a reference tool comprising the key elements of your brand strategy: positioning, storytelling and brand messages in a summary document.
The components of a brand platform
| Strategic Elements | |
| Positioning Statement | A short text for internal use defining your brand’s positioning, depending on your target audience. |
| Brand Architecture (optional) | Creation of a tree structure depicting the relationships between several brands, sub-brands, product brands, etc. |
| Escalator Pitch | A tool that helps summarise the key points of your brand’s positioning. What does your brand do? Who is it intended for? How does it operate? |
| Naming (optional) | A name or selection of names chosen to represent your new brand, product or service. |
Communication Elements | |
| Brand Messages | 3 or 4 messages suited to the brand’s positioning and designed to work together. They structure how a brand communicates about itself. |
| Brand Story | A strategic tool that places the brand in a narrative context and creates a compelling story for the company and its customers. |
| Boilerplate | A standard descriptive text about the company that gives readers essential information about the brand and can be placed on a wide range of media. |
| Editorial Themes | The major topics that emerge from the brand’s storytelling. A brand’s objective is to establish itself as a reference for these topics. |
| Verbal Identity (depending on project) | The part of a brand identity that defines how the brand speaks and interacts with its public. It includes which style, language register, and semantic fields to use. |
Our approach in numbers
100+
Brand platforms created over the past 3 years
6
Months of work, for sustainable results
2
Workshops allowing your teams to play an active role in redefining your brand
1
Summary document, usable by all to understand and apply the brand’s fundamentals
A proven method
Our approach is 3-fold (exploration, strategy and communication). From the first storytelling workshop through to devising your brand’s key messages, you and your teams are part of the creative process. Our approach has been tested – and approved – in multiple sectors. Find out what our clients have to say about their experience with Creative Supply.
The brand platform process
| 01 Exploration | 02 Strategic elements | 03 Comm. elements | 04 Verbal identity |
| Information gathering and brand story workshop | Development of brand strategy elements and messaging workshop | Development of brand communication elements | Creation of a verbal brand identity |
| 2-3 weeks | 2-3 weeks | 2-3 weeks | 2-3 weeks |
