Perspectives on B2B Branding
The essential read for business owners looking to understand the latest developments in B2B Branding.
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Report
Hotel Concept Handbook
The ultimate handbook for hoteliers in search of a creative fix for their property.
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Insight
Identity ideal: Why your hotel concept should appeal to all senses
People judge a book by its cover as they judge a hotel by its look and feel. If you are...
Insight
The A-team: Who should be involved in your hotel story
What do you look for in a person when hiring? Do they share certain similarities with your hotel guests? How...
Insight
Hotel concept development – the ultimate online guide
Everything you need to know about hotel concepts – from the strategic level down to the day to day operations.
Video & Podcast
Part 1: A Unique Idea is not Enough – Branding makes the Difference Youri Sawerschel for EPFL EMBA
Insight
Bringing emotion to B2B communication
Based off our successful Perspectives on B2B Branding report, this article looks at how B2B companies are quietly reinventing the...
Book
Empires of the mind by Denis Waitley
Empires of the mind by Denis Waitley – To regain the control of your own life (and personal brand)