Hotel Concept Handbook
The ultimate handbook for hoteliers in search of a creative fix for their property.
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Report
Brand Storytelling Handbook
The ultimate guide to building your brand through storytelling.
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Perspectives on B2B Branding
The essential read for business owners looking to understand the latest developments in B2B Branding.
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Insight
Perfect Plot: Which actions help you reach your brand’s ideal?
The plot is the intrigue of your brand story. It describes how the hero (the brand) acts in order to...
Insight
Shooting star: Who should be the hero of your brand story?
The hero of a brand story is the brand itself. The hero part of the Storytelling Canvas is where you...
Insight
Tighten on the trigger: What gets a brand story started
The trigger is the starting point to your story. It marks the transition from exposition to action, from the objective...
Insight
Choose your context: How to set the stage for your brand story
Setting the context is a prerequisite to any good brand story. In a broad sense, context refers to all of...
Insight
Real ideal: Why your brand story should never end
The ideal is the central component of the brand story. It is what gives the hero direction, the overarching raison...
Insight
Follow these 6 steps to create the perfect brand story
Creating your brand story is a reflective and ideative process. Like any creative task, you generally need to be in...