Perspectives on B2B Branding
The essential read for business owners looking to understand the latest developments in B2B Branding.
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Report
Hotel Concept Handbook
The ultimate handbook for hoteliers in search of a creative fix for their property.
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Insight
How to differentiate a product that isn’t (really) unique?
The common ground between Apple’s Retina screens and Nike’s Dri-FIT apparel – and the power of a name to boost...
Insight
Hot tales: How storytelling can help you drive value
Why do guests stay at your hotel and how can you turn them into returning customers? If you are currently...
Insight
Channel check: How hoteliers can bring their unique story to life
How many other channels than booking platforms and social media accounts can you think of? If you are looking for...
Insight
Content to content: Why hoteliers should interact with their guests beyond their stay
Do you keep your guests engaged all year round? Find out why sending an email is not enough to keep...
Insight
Ditch the dog concierge? Why you should rethink the role of services in the hospitality industry
When creating your hotel concept, evaluate all the services and amenities offered to your guests before, during and after their...
Insight
Ace your space: Why your hotel design should go beyond nice interiors
How do your guests feel when they enter your hotel? Are you guiding them through your property and do you...