Insight
A smartphone sold by Ford? No thanks.
The connection between Nespresso, Toyota and Twint, and the importance of anchoring a brand for...
Insight
Comment différencier un produit qui n’a (presque) rien de différent?
Le point commun entre les écrans retina d’Apple et les vêtements Dri-Fit de Nike -...
Insight
Hot tales: How storytelling can help you drive value
Why do guests stay at your hotel and how can you turn them into returning...
Insight
Channel check: How hoteliers can bring their unique story to life
How many other channels than booking platforms and social media accounts can you think of?...
Insight
Content to content: Why hoteliers should interact with their guests beyond their stay
Do you keep your guests engaged all year round? Find out why sending an email...
Insight
Ditch the dog concierge? Why you should rethink the role of services in the hospitality industry
When creating your hotel concept, evaluate all the services and amenities offered to your guests...