An insight-packed lunch session to explore the fundamentals of storytelling, tailored to the specific needs and challenges of your brand.
Why you should host a Creative Supply Lunch & Learn event
- Cutting-edge knowledge Provide your team with the latest insights on the art and science of storytelling.
- Championed by academia Learn our unique methodology, taught exclusively at top universities (EMBA of EPFL, MBA of ESSEC, EHL Singapore).
- Inspiring competitive intelligence Discover our case studies, showcasing the leading brands in your industry.
- Exclusive resources Receive additional digital resources on storytelling, for you to share within your organisation.
- A club Join dozens of organisations such as ABB, Tesla and University of Geneva that have hosted a Creative Supply Lunch & Learn event
Who should join
Storytelling can help improve your brand messaging at the corporate, brand and product level. That makes it useful not only to marketing professionals but also to your Sales team, as well as your internal & external communications departments.
- Marketing professionals
- Corporate innovators
- Business development managers
- Sales professionals
12:20: Brand Storytelling Fundamentals
12:30: The Brand Story Canvas
12:45: Industry Case Study
13:00: Q&A and Closing
When: Event on Tuesday or Thursday at 12:15 (as of mid-September)
Duration: 45mn presentation, 15mn Q&A
Minimum participants: 20 people
Location: On-site at host organisation (webinar format possible)
Cost: The Lunch & Learn events are organised free of charge for organisations. Catering (if proposed) is handled by the host organisation.
Hear what participants think about our Lunch & Learn events
Senior Advisor, Fongit
“Creative Supply’s Brand Storytelling workshop inspired us to upgrade our brand narrative. As a result, journalists and entrepreneurs find our pitch crisper and more compelling.”
Swiss Politician and CEO, civicLab
“The workshop was a real eye opener!”
Associate Partner, IBM Global Business Services
“I recently attended a workshop led by Youri from Creative Supply and back thoroughly charged and inspired. Super Like!”
About the Speakers
Founder & CEO, Creative Supply
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).
Branding Director, Creative Supply
François-Xavier Marquaire is the Branding Director at Creative Supply. A specialist in brand strategy and storytelling, François-Xavier started his career working for some of the world’s leading luxury groups (LVMH, Rémy Cointreau, L’Oréal) before taking on consulting positions in France, Italy and Switzerland. Passionate about the impact good branding can have on businesses and organisations, he has co-authored multiple reports on B2B, hotel & sustainable branding, and regularly lectures at universities in France and Switzerland.