French Theory
Bringing together hospitality, retail and media
We partnered with a young hotelier couple to reinvigorate their Left Bank hotel, a first step on their road to expansion.
Check in. Stand out.
Technology, changing consumer behaviours and deregulation are forcing hotels, restaurants, transport providers and tourist destinations to review their value proposition. We help them reinvent themselves and build resilient brands that withstand the test of time.
The Creative Supply advantage
We have taken on hospitality projects in 10+ countries, with scopes ranging from hotel concept development to complete hotel chain rebranding
Our hotel projects have been featured in Louis Vuitton City Guides, Vanity Fair, Ideat, the Wall Street Journal, Condé Nast Traveler, Vogue, Le Figaro, Marie Claire and more
Our consultants regularly lecture at Ecole Hôtelière de Lausanne (EHL) and ESSEC (Master in Hospitality Management)
We published the Hotel Concept Handbook in collaboration with EHL and are long-time contributors for both hospitalitynet.org and L’Hôtellerie & Restauration
Vienna House Revo
Building the Tomorrow House - a study in hospitality branding
STAGE
Reinventing meeting spaces
Terrass” Hôtel
Bringing back a Parisian icon to life
Vienna House
Rebranding Austria's largest hotel group
Boissée Finances
Prototyping the future of urban hotels
On the topic
Insight
Hotel concept development – the ultimate online guide
Everything you need to know about hotel concepts – from the strategic level down to the day to day operations.
Tools
Hotel Concept Framework
The essential tool to build compelling hotel concepts.
Report
Hotel Concept Handbook
The ultimate handbook for hoteliers in search of a creative fix for their property.