Join us online to learn about how real estate developers can use branding to their advantage and better connect with their target audience.
As the coronavirus pandemic hit, companies turned to remote working, households started buying groceries and everyday essentials online, and people, in general, were forced to gather less. What passes for normal life now happens almost entirely online. Real estate executives are trying to find ways that justify people going/living/working at their premises. But how to build and convey a value proposition that offers something people can’t get digitally? How to foster a community and provide a place that offers more than a good price and a great location?
Drawing on our work with real estate developers, business services and institutions, we will share with you how to best sell your story/vision to your target audience, stay relevant in the long run and bring the best of digital and physical together to create a frictionless brand experience.
During this insight-packed session, you will:
- Discover the key challenges and opportunities in real estate branding
- Learn about how to use storytelling and brand visuals to your advantage
- See an exclusive case study and examples from successful real estate companies
- Get the chance to ask questions to Creative Supply’s expert team
17:05 Building solid brands
17:35 Q&A and closing
Who is it for?
- Company directors
- Marketing and Communication directors
- Heads of Business Units
Founder & CEO, Creative Supply
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris, at EHL (Ecole hôtelière de Lausanne) and at Geneva School of Business (HEG).