Join us online to learn more about original and effective strategies to boost your B2B brand.
Running a midsize B2B company in a post-COVID-19 era is more challenging than ever. How do you stand out from the crowd? How do you attract leads without trade shows or travelling salesmen? How do you build a visual identity that is recognisable and conveys trust?
Drawing on our successful B2B Branding Report published in collaboration with the EPFL EMBA, we will share with you creative and actionable strategies to boost your B2B brand.
You will learn about big corporate players such as ABB, Kuka or Schindler as well as midsize companies. We will present to you the case study of Strausak, a Swiss manufacturing company that has undergone a complete and successful branding overhaul.
This session will not only help you understand the need for your B2B company to adapt to a new status quo, but also provide you with the insights to level up your branding strategy.
16h30 Introduction & welcoming
16h35 B2B strategies & Strausak case study
17h00 Plenary discussion & closing
Who is it for?
- Company directors
- Marketing and Communication directors
- Head of Business Units
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us (email@example.com) for more information.