Business plan, customer acquisition, market analysis and branding all form the core of any solid startup business. Whether you’re just starting out or have been in the business for a while, join us online and avoid letting these 5 common branding mistakes stop you from reaching your full growth potential.
From pitch to market, startups are constantly faced with intense competition, high expectations and limited resources. Actively branding their offerings is essential to help them stand out, get off to a good start, and set them up for long-term success.
However, startups and small businesses are often too caught up in the operations and technical details. Branding, on the other hand, is usually left as an afterthought.
Branding is not a quick and easy process, nor can it be reduced to a choice of logo and colour. But if you are a small business or startup, there are simple ways to make sure you start out on the right track, and this begins by knowing how to avoid these 5 common mistakes.
Based on our work with various startups, incubators and entrepreneurs, we will share our tips and tools to help you make the right (branding) decisions for your rising business!
17:00 Introduction & welcome
17:05 The 5 branding mistakes to avoid
17:35 Q&A and closing
Who is it for?
- Startup founders, marketers, and operators
- Communication and marketing managers
- Anyone with an entrepreneurial spirit 🙂
Founder & CEO, Creative Supply
Youri Sawerschel is the Founder and CEO of Creative Supply, a creative consultancy present in Zurich and Paris. Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is a lecturer at the EPFL in Lausanne, ESSEC Business School in Paris, EHL Hospitality Business School in Lausanne, and Geneva School of Business (HEG). As an accredited Innosuisse start-up coach, Youri has helped dozens of technology companies develop and refine their branding strategy.