The Brand Storytelling Handbook is a practical learning tool developed by Creative Supply and released in June 2021. It was designed as the ultimate guide to mastering brand storytelling and is a testament to the agency’s belief in the importance of storytelling as a central component of any brand strategy.
The Brand Storytelling Handbook reflects Creative Supply’s experience working with over 100 brands to create impactful and lasting brand stories. The handbook is built around the Brand Story Canvas, a proprietary model for building brand stories taught at some of Europe’s leading business schools, including ESSEC, EPFL, and the Ecole hôtelière de Lausanne (EHL).
Download your free copy of the Brand Storytelling Handbook here.
About the Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs and emerging technologies.
Competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs each year.
The competition is administered by the Association of Marketing and Communication Professionals.
About Creative Supply
Creative Supply is a Zurich-based company specialising in brand strategy. Blending creativity with business strategy, Creative Supply helps people and organisations transform their brands and build a strong platform for future growth.
Its diverse list of consulting clients covers industries ranging from manufacturing to hospitality and education and includes household names such as ABB, Kempinski and Lancôme. Creative Supply has also has close ties with leading universities such as the Ecole Polytechnique fédérale de Lausanne (EPFL), ESSEC in Paris, and the Geneva School of Business (HEG) and ( EHL Hospitality Business School.
Building on its consulting and teaching experience, Creative Supply publishes original content to give business owners and executives an edge in growing their brands.