Following popular reports on B2B branding and hotel concept creation, this new handbook from the Zurich-based branding company dives into the art and science of brand storytelling. The English version of the report can be found here.
The Brand Storytelling Handbook is a must-read for B2C and B2B brand owners, marketing professionals, students, and anyone interested in learning more about the origins, mechanics and applications of storytelling It draws on extensive research and years of consulting experience to provide readers with insights and actionable tools to help brands of every size create their own unique story.
Contents of the report:
- Insight into the importance of storytelling in marketing, with examples from over 40 brands such as Teslam, Ubisoft and Decathlon
- Detailed case studies of B2C and B2B brands (On Running, Freeletics, McKinsey etc.)
- In-depth presentation of the Brand Story Canvas and the 7 essential components of a successful brand story
- How-to sheets to support the creation of a brand story
Creative Supply is an expert in the field of storytelling. Its approach and models are taught at some of Europe’s leading business schools, including ESSEC, Ecole hôtelière de Lausanne, EPFL or the Geneva School of Business.
“Storytelling is an important part of all our projects. We are excited to share our passion for great storytelling, and to make it accessible to all.”
, Founder & CEO, Creative Supply
About Creative Supply
Founded in 2015, Creative Supply is a branding partner for leading companies like L’Oréal, UBS, Cemex, Kempinski and ABB, as well as many thriving SMEs and NGOs. Present in Zurich and Paris, Creative Supply works in consulting, education and publishing. They partner with clients across industries and locations, assigning to each one a dedicated team of independent creatives led by experienced consultants. Creative Supply have built close ties with academia, and teach at leading universities such as the Ecole polytechnique fédérale de Lausanne (EPFL), ESSEC in Paris, the Geneva School of Business (HEG) and Ecole hôtelière de Lausanne. Building on their consulting and teaching experience, they publish original content to give business owners and executives an edge in growing their brand.
Founder & CEO, Creative Supply
+41 79 580 63 35