Personal branding is a way for people to take control of their public persona in order to further their personal and professional goals. As professionals move along in their careers, the ability to leverage their personal brand becomes increasingly important, which is of particular relevance for MBA students. This is why ESSEC Business School invited Youri Sawerschel, founder of Creative Supply, to give an in-depth personal branding workshop to its new Global MBA class. The interactive session lasted a day, and was held as an opening event for the new class
“We were honored to welcome Youri Sawerschel at the ESSEC Business School to teach the Global MBA about personal branding. His unique approach brought together self-reflection and self-marketing, two essential competencies to succeed in today’s job market. The program participants were guided through finding their vision, taking control of their career path and defining what they want. Youri’s workshop is essential for any MBA program”, said Patti Brown, Director, ESSEC Global MBA & MSc (IMHI) in Hospitality Management, ESSEC Business School
2019 marks Creative Supply’s fourth year of collaboration with ESSEC which was founded in 1907 and is recognised as one of the leading business schools in the world. It is one of the most selective French universities and referred to as one of the “trois Parisiennes”, together with ESCP and HEC Paris. 5200 students attend different programs including ESSEC’s flagship programs, the Master of Science in Management and the ESSEC Global MBA.
About Creative Supply
Creative Supply is a Zurich-based company specialised in brand strategy. Blending creativity with business strategy, Creative Supply helps people and organisations transform their brand in order to reach their goals. Its diverse list of consulting clients covers industries ranging from manufacturing to hospitality and education, and includes household names such as ABB, Kempinski and Lancôme. The Creative Supply Academy also offers thousands of people the opportunity to expand their knowledge–from mastering the art of storytelling to building their personal brand.