With this in mind, Zurich-based branding agency Creative Supply and Swiss ecological transition specialist eqlosion are thrilled to announce the release of their guide to Sustainable Branding. The English version is available on the websites of Creative Supply and eqlosion.
The Sustainable Branding Handbook is designed for organizations whose transition toward a responsible operating model is already in motion, as well as those initiating the process. The handbook explains how organizations can use branding to capitalize on concrete actions, multiply their effects, boost the visibility of their brand(s) and generate greener growth.
The guide is divided into two sections, part one enabling organizations to better understand their current positioning in terms of responsible branding. The second section explores the 5 principles required for creating a responsible brand, from building a common vision to the long-term implications of responsible branding strategies.
Yves Loerincik, Partner eqlosion
“I’ve always loved the concept of brands, the power a brand can convey, the memories and emotions that can be associated with it. Sustainability could be a near endless source of positive inspiration for brands wanting to embrace the topic as their own. I hope this guide will make that opportunity more tangible.”
Youri Sawerschel, Founder Creative Supply
“In the fight against climate change, every company can and must contribute to finding solutions and changing our production models for the better. That’s why we have decided to offer our branding expertise to companies engaging in the ecological transition.”
eqlosion, based in Lausanne, guides organisations in their transition to a sustainable economy. We identify the issues and challenges of ecological transition for communities and industrial sectors, considering and analysing regional and global trends. We help co-create and create innovative sustainable activities ourselves, by setting up and leading the launch, development and deployment of new sustainable solutions. To turn sustainability strategies into reality, we help stimulate commitment and behavioural changes within organisations or communities.
About Creative Supply
Founded in 2015, Creative Supply is a branding partner for leading companies like L’Oréal, UBS, Cemex, Kempinski and ABB, as well as many thriving SMEs and NGOs. Headquartered in Zurich, Creative Supply works in consulting, education and publishing. They partner with clients across industries and locations, assigning to each one a dedicated team of independent creatives led by experienced consultants. Creative Supply have built close ties with academia, and teach at leading universities such as the Ecole polytechnique fédérale de Lausanne (EPFL), ESSEC in Paris, the Geneva School of Business (HEG) and Ecole hôtelière de Lausanne. Building on their consulting and teaching experience, they publish original content to give business owners and executives an edge in growing their brand.