We the Thinkers is a brand with a mission to give the power to think back to the people.
As part of Youri Sawerschel’s latest TEDx talk, We the Thinkers is a fictional brand created around a random pen to introduce the art and science of branding and the central role it plays in creating perceived value.
We developed a new brand to reflect this bold mission, starting with a powerful narrative, followed by a name that communicates a sense of community and purpose.
A sharp mark, vibrant red and warm touches of beige were combined to create a distinct visual brand identity.
Smart and powerful, the We the Thinkers brand was then extended to create an entire ecosystem of products and services, all centred around the idea of ‘inspiring people to think’.