Full project coming up autumn 2021
Creative Supply embarked together with artist and hotelier Oliver Breuil on a project to transform an ageing Parisian hotel into a fresh boutique establishment that blends luxury and slow living.
When imagining Nuage, Oliver Breuil was adamant that the place be designed less like a traditional hotel, and more like an urban retreat for its guests. When discussing the concept, branding company Creative Supply brought inspiration from the “slow luxury” movement, encouraging travellers to spend more time inside Nuage, and limiting access from outside visitors. Guests are encouraged to spend their stay at their own pace, whether it’s having a late breakfast on a Sunday, or an early dinner for families with children. Spacious rooms, quiet surroundings and a limited number of keys also help guests relax and recharge. And when they do go out, they will have access to a concierge service providing “slow” experiences to (re)discover the city, away from the hustle and bustle.
The interiors and visual identity mirror the “slow luxury” concept. Doing away with the opulent aesthetics of Right Bank Paris, design agency Notoire has brought understated luxury to the interiors. No clutter or ostentation here, just beautiful, locally crafted furniture, bespoke carpeting and lighting, and striking art on the walls. The visual identity, also by Creative Supply, is similarly airy, a playful nod to the hotel’s name.
Nuage is slated to open in summer 2021, hopefully at the same time tourists start making their way back to the city.