Entrepreneur Olivier Breuil called upon Creative Supply to revamp a bourgeois family-run hotel into a pillar of slow luxury “à la française.”
Housed within the stately 19th century building located at 30 rue Jean Mermoz, in the heart of Paris’ golden triangle, the Elysées Mermoz Hotel has been run and owned by the Breuil family for three generations. When Olivier Breuil took over management of the establishment, he decided to launch considerable renovation work to meet both the new standards of the French capital and the new expectations of hotel guests. Creative Supply was called upon to develop a strong hotel concept, and bring meaning and direction to this sleeping beauty.
Paris on «pause»
In a city like Paris, where the scope of activities and possibilities for discovery are near endless, many hotels offer little more than the rooms they rent out. Olivier Breuil, with a will to swim against the tide, wanted the new incarnation of his family-run hotel to be an urban refuge, a haven of peace for tired guests amid the hustle and bustle of the busy capital. No more showy extravagance: Nuage is to be the portrayal of an all-new luxury.
The concept we’ve designed revolves around “slow luxury” and “slow living,” with guest wellness at its heart. Fewer keys, an à la carte restaurant for breakfast or dinner at all hours, and particular attention paid to sound insulation in the hotel. The rooms don’t have desks, but rather loungers or hanging armchairs to curl up with a book or bite into a homemade snack. Natural materials and soft hues make the ambiance all the more relaxing. This downy atmosphere is what served as inspiration for the establishment’s new name: Nuage, French for “cloud.”
While guests at Nuage are encouraged to enjoy the comfort of their rooms to the fullest, they can also get a taste of Paris’ culture scene without leaving the hotel. Owner Olivier Breuil, an art-lover and connoisseur, has scattered dozens of works throughout the common spaces and the rooms. He also created a private cinema screening a fine selection of films d’auteur, great classics… as well as the latest animated releases for children’s entertainment. The concept extends even beyond the walls of the hotel with its “slow concierge” services, offering guests unique Parisian experiences far from the main avenues and tourist traps buzzing with people.
Clouds and rainbows
For Nuage’s visual identity, our art director Hyo Jung Lee dreamed up a soft, colourful universe diametrically opposed to the bourgeois opulence that has traditionally reigned in the area. A simple, sculptural sans-serif font for the logo and the texts, a playful grid where words seem to be suspended in mid-air, and a rich colour palette blending calming pastels and deep accents. This new visual identity spans a wide range of collaterals, from website to stationery, tote bags and staff uniforms, and perfectly complements the hotel’s interior design, by Parisian firm Notoire.
Nuage opened its doors in the fall of 2021.