Branding an award winning digital financial management and benchmarking tool.
My Sky is an independent expert in private aviation providing jet owners with financial management and benchmarking tool. Up to May 2017, 46 aircrafts have become a part of My Sky client portfolio. Creative Supply was mandated to create the visual identity and the interface design of the My Sky app.
User centric solutions
From the beginning, we strived to create a timeless design. Every UI and UX element we worked on has been created with a strategic intention: Youri Sawerschel, Founder of Creative Supply, says that “we aimed to reflect My Sky’s position as an avant-garde and transparent player in the industry in our design”.
We worked closely with the Moscow based IT development team to ensure the design we created could be implemented and responded to the business objectives of my Sky.
We concentrated on introducing not only a number of design elements that would drastically improve the previously created design but also strategic ways of enhancing user experience. Strongly inspired by a cockpit (an interactive display used by a pilot to control the aircraft), we incorporated bold neons into the previously conservative colour scheme.
From images to charts, from gradients to pop-ups: we have ensured that each element had a redesigned signature look, was easily recognizable and tuned in with My Sky’s brand new and improved visual identity.
“The brand identity Creative Supply crafted for My Jet was key to grow our business.”
, Chief Commercial Officer
The result was a smart and visually appealing design with over 70 brand new UI and UX elements introduced. Following the redesign, My Sky was named winner of the Sapphire Pegasus Business Aviation Awards in the Innovation in Business Aviation category. Creative Supply continues to support My Sky with all its corporate communication and design.