A whole new mind
by Daniel H. Pink

15 October 2018

A whole new mind by Daniel H. Pink – To keep faith in the creative industry

In “A whole new mind”, Daniel H. Pink, who was Al Gore’s speechwriter, challenges our common beliefs and our way of thinking. Pink’s book predicts a social and economic shift from the Information Age (logical and linear abilities) to the Conceptual Age (imaginative and empathic capabilities). Pink argues that in the future only those will be truly successful will be “right-brainers” (aka “creatives”). “Conceptual” thinkers like designer, strategists, artists, and writers, will form the next business elite. Throughout the book, Pink highlights the skills needed to succeed in this conceptual age. An engaging and inspiring read for those of you looking at building their own brands.

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