B2B branding workshop

B2B branding is no longer just about technical brochures and trade show booths. It is about engaging with your customers’ emotions – beyond facts and figures – to create ongoing relationships based on common values and knowledge sharing. Our B2B branding workshop gives you the insights, the mindset and the tools to turn your business into a B2B star.

Programme overview

We have drawn on our experience working for organisations like ABB, Cemex and EPFL to develop the ultimate B2B branding programme. Designed for people with either a technical or commercial background, this workshop is the indispensable programme to master the essentials of B2B marketing. The programme mixes formal presentation and interactive sessions to ensure peer-to-peer learning. Plenty of opportunities for networking are also provided.

Typical programme schedule (based on a 1-day workshop)

Morning
Introduction Workshop agenda, participant introduction session
B2B branding trends The changing context of B2B marketing. The pitfalls to avoid and the opportunities to seize.
Industry case studies Analysis of leading B2B companies, big and small, brand building strategies
Afternoon
B2B Branding model A structured approach to build a sustainable B2B brand – from strategy to implementation
Conclusion Key learnings summary and farewell

Who is it for?

  • Company directors
  • Marketing and Communication Directors
  • Head of Business Unit
  • Entrepreneurs

Workshop Highlights

  • Learn the key difference between B2C and B2B branding
  • Learn about the key trends and drivers impacting B2B businesses
  • Discover the 6 steps to achieve brand leadership
  • See exclusive case studies from B2B brands such as Schindler, GE and Kuka
  • Receive by email all workshop materials (incl. trend report, case studies and tools)
  • Network with like-minded B2B executives who want to make a difference

Logistics

The B2B workshop can take place over either half a day or one full day, and can be delivered at any venue of your choosing. It is designed for 6 to 24 participants to allow for individual questions and interactions.

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